Greetings , Kinnies!
Extra Life is a charity started by gamers, in order to raise funds for the Children's Miracle Network. Here is the homepage for Extra Life.
It is interesting to note that listed in the Top Fundraisers, the first one listed is Rick "Sapience" Heaton, LotRO's Community Manager (till August 1. 2014, when he leaves to take a position with the Children's Miracle Network) In the Top Teams, the first one listed is Turbine. These lists are on the Main Page of Extra Life.
Sapience has posted in LOTRO forums articles on Extra Life. Here is one from this year (2014).
~Lerillos